If you are up to date in e-commerce trends, you must have come across the term; I will say you are not new to it. However, what you may not know is how much AI is impacting e-commerce and how much you need to know to keep abreast of its overriding influence in the future of Internet-enabled global business.
To bring the concept of AI closer home, let’s use the everyday discussion about robotics. The backend technology that enables dolls to respond to human commands and even closer, you have voice-activated devices that respond to you when you speak and can distinguish the voices of two people as different, such device is powered by AI.
Thus, AI is finding application in wide-ranging human endeavors like in banking, security, customer service, education, health, and marketing and web development. Our focus on AI application in this discussion will be on the future of e-commerce.
The thrust of eCommerce is giving business people the capacity to carry on business activities anywhere in the world successfully. It does not matter if you speak the local language of your target market, what matters is that you have what they need, leave the rest for e-commerce technology to transact business for you. Below are different ways AI is helping to facilitate smooth business activities across the world through e-commerce.
A business person will come across so many potential customers every day which will add up to lots of lead for the business. The problem is how many of these potential leads can the individual business owner will remember. As for the AI enabled e-commerce, the system will not only remember a visitor’s last visit to the site, it will do so to the detail of their activities on the site for all time they visited.
With such ability to remember the entire visitor’s previous visits, it can send latest and relevant offer on a retargeting basis to get the customer to take action and buy the product.
You may have come across chatbots in your shopping experience posing like a customer service is available to talk to you, and when you send a message, you get a reply. But use differently, a chatbot can help you with shopping online without your input other than the original instruction. For instance, you may ask that a chatbot shop for you when discount sales are in place and they will scour the internet looking for your criteria.
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